Task one – Part one
Jonathan Knowles, an advertising genius, designed and photographed this picture. The attention to detail and the amount of thought put into this photograph is astounding. The background of the picture is a cloudy sky with intense colouring which I would assume was taken around dusk, the positioning of the glass of Guinness is in the exact center of the image, and the sun directly positioned behind that giving the feel of a supposed natural backlight with a slightly sunset red tint, although I would presume that there is some form or artificial light involved too as there is evidence of at least four lights used as backlights to give emphasis to the picture. The actual glass is a freshly poured pint of Guinness with the froth of the ale still resurfacing, the bubbles are swirling around and creating a cloud affect within the head, the bubbles merge seamlessly into the backdrop. It is seemingly obvious that Knowles required the use photoshop to produce this image, I would hazard a guess and say he took a separate photograph comprised of the city skyline and the clouded sunset sky and then used a photo editing program such as photoshop to merge the photo with the photograph of the pints of Guinness. The photographs point that its trying to convey is that at 18:00 when the sun is setting its time for drinks with friends, the caption below makes that point but also within the composition of the picture you can see not one but three pints of Guinness eluding to the point that its time for drinking with friends
Another creation from Jonathan Knowles, from the same advertising campaign and once again masterfully done. Knowles captures the sky in a formidable state, with grey storm clouds dominating the background of the picture, then he has the bottle and glass of Guinness in the midst of the field. A spotlight is shining down onto the objects to give them extra emphasis, the photographers point in this photo was to highlight the greatness of the product, which he attempts to do, and does successfully in my opinion with great lighting and composition, in all of the photos I have talked about I have came to realise that in advertising and architectural photography, the backdrop is key, all of the photos I have evaluated and criticised have had their backgrounds manipulated to make the composition feel complete, none of these pictures would work as well without them and that photography is not just about the object, person or place you photographing but also the placement, lighting and composition.
